[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sssdfm.cz\/pruzkum-mistni-seo-jako-umelecka-disciplina-dominovana-malymi-agenturami\/#Article","mainEntityOfPage":"https:\/\/www.sssdfm.cz\/pruzkum-mistni-seo-jako-umelecka-disciplina-dominovana-malymi-agenturami\/","headline":"Pr\u016fzkum: M\u00edstn\u00ed SEO jako um\u011bleck\u00e1 discipl\u00edna dominovan\u00e1 mal\u00fdmi agenturami","name":"Pr\u016fzkum: M\u00edstn\u00ed SEO jako um\u011bleck\u00e1 discipl\u00edna dominovan\u00e1 mal\u00fdmi agenturami","description":"Skoro pades\u00e1t t\u0159i procent v\u0161ech firem, kter\u00e9 se zab\u00fdvaj\u00ed m\u00edstn\u00edm SEO, maj\u00ed deset \u010di m\u00e9n\u011b klient\u016f. Nov\u00fd pr\u016fzkum od BrightLocal nab\u00edz\u00ed mal\u00e9 ok\u00e9nko do stavu agent\u016fr, kter\u00e9 se zab\u00fdvaj\u00ed m\u00edstn\u00ed SEO optimalizac\u00ed. Pr\u016fzkum pro\u0161el n\u011bco m\u00e1lo p\u0159es \u0161est set pades\u00e1t digit\u00e1ln\u00edch agentur, SEO externist\u016f a tak\u00e9 in-house market\u00e9r\u016f z\u00a0men\u0161\u00edch podnik\u016f a byznys\u016f. Celkov\u00e9 v\u00fdsledky popisuj\u00ed &hellip; <p class=\"link-more\"><a href=\"https:\/\/www.sssdfm.cz\/pruzkum-mistni-seo-jako-umelecka-disciplina-dominovana-malymi-agenturami\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> \"Pr\u016fzkum: M\u00edstn\u00ed SEO jako um\u011bleck\u00e1 discipl\u00edna dominovan\u00e1 mal\u00fdmi agenturami\"<\/span><\/a><\/p>","datePublished":"2019-09-16","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.sssdfm.cz\/author\/#Person","name":"sssdfm.cz\n","url":"https:\/\/www.sssdfm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sssdfm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sssdfm.cz\/wp-content\/uploads\/https:\/\/sssdfm.cz\/C:\/Users\/petrt\/AppData\/Local\/Temp\/msohtmlclip1\/01\/clip_image006.jpg","url":"https:\/\/www.sssdfm.cz\/wp-content\/uploads\/https:\/\/sssdfm.cz\/C:\/Users\/petrt\/AppData\/Local\/Temp\/msohtmlclip1\/01\/clip_image006.jpg","height":0,"width":0},"url":"https:\/\/www.sssdfm.cz\/pruzkum-mistni-seo-jako-umelecka-disciplina-dominovana-malymi-agenturami\/","about":["Online"],"wordCount":811,"articleBody":"\tSkoro pades\u00e1t t\u0159i procent v\u0161ech firem, kter\u00e9 se zab\u00fdvaj\u00ed m\u00edstn\u00edm SEO, maj\u00ed deset \u010di m\u00e9n\u011b klient\u016f.\tNov\u00fd pr\u016fzkum od BrightLocal nab\u00edz\u00ed mal\u00e9 ok\u00e9nko do stavu agent\u016fr, kter\u00e9 se zab\u00fdvaj\u00ed m\u00edstn\u00ed SEO optimalizac\u00ed. Pr\u016fzkum pro\u0161el n\u011bco m\u00e1lo p\u0159es \u0161est set pades\u00e1t digit\u00e1ln\u00edch agentur, SEO externist\u016f a tak\u00e9 in-house market\u00e9r\u016f z\u00a0men\u0161\u00edch podnik\u016f a byznys\u016f. Celkov\u00e9 v\u00fdsledky popisuj\u00ed segment trhu, kter\u00fd \u010del\u00ed mnoha v\u00fdzv\u00e1m, av\u0161ak je st\u00e1le na vrcholu \u2013 reflexe dynamick\u00e9 a neust\u00e1le se m\u011bn\u00edc\u00ed p\u0159irozenosti organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed.\t\u00a0\tVelikost a zisky agentur. Velk\u00e1 \u010d\u00e1st (skoro pades\u00e1t \u010dty\u0159i procent) t\u011bch, kte\u0159\u00ed se zab\u00fdvaj\u00ed m\u00edstn\u00ed SEO optimalizac\u00ed, jsou men\u0161\u00ed agentury a mal\u00e9 byznysy. Av\u0161ak, po\u010det velk\u00fdch agentur, kter\u00e9 se zab\u00fdvaj\u00ed m\u00edstn\u00ed SEO optimalizac\u00ed, tak n\u011bjak porostlo oproti minul\u00fdm dvou letem.\t\u00a0\tVelk\u00e1 \u010d\u00e1st respondent\u016f m\u011bla m\u00e9n\u011b ne\u017e dvacet SEO klient\u016f, s\u00a0pades\u00e1ti t\u0159emi procenty, kte\u0159\u00ed m\u011bli m\u00e9n\u011b ne\u017e deset klient\u016f. Ta nejv\u011bt\u0161\u00ed skupina (\u0161edes\u00e1t p\u011bt procent) vyd\u011bl\u00e1vala n\u011bco m\u00e1lo pod jeden milion dolar\u016f ro\u010dn\u011b z\u00a0jejich SEO klient\u016f (n\u011bkte\u0159\u00ed i je\u0161t\u011b m\u00e9n\u011b), skoro osmn\u00e1ct procent vyd\u011bl\u00e1valo mezi jedn\u00edm a p\u011bti miliony dolar\u016f a \u0161est procent vyd\u011bl\u00e1valo v\u00edce ne\u017e p\u011bt milion\u016f dolar\u016f ro\u010dn\u011b. Osmn\u00e1ct procent sd\u011blilo, \u017ee nev\u011bd\u011bli, kolik vlastn\u011b ro\u010dn\u011b vyd\u011bl\u00e1vaj\u00ed ze sv\u00fdch m\u00edstn\u00edch SEO klient\u016f.\t\u00a0\tM\u011bs\u00ed\u010dn\u00ed p\u0159\u00edjem se pohyboval skoro v\u0161ude na cel\u00e9 \u0161k\u00e1le, av\u0161ak ten nejv\u011bt\u0161\u00ed n\u00e1por (pades\u00e1t dev\u011bt procent) byl n\u011bkde mezi stovkou a tis\u00edcovkou dolar\u016f. Co se t\u00fd\u010de hodinov\u00e9 mzdy, t\u0159icet procent v\u0161ech respondent\u016f uvedlo, \u017ee si \u00fa\u010dtuje n\u011bco mezi pades\u00e1ti a\u017e stovkou dolar\u016f a t\u0159icet \u010dty\u0159i procent uvedlo, \u017ee si \u00fa\u010dtuje za hodinu n\u011bco mezi stovkou a sto pades\u00e1ti dolary, skoro dvacet osm procent si \u00fa\u010dtuje v\u00edce ne\u017e to. Valn\u00e1 v\u011bt\u0161ina praktikuj\u00edc\u00edch (osmdes\u00e1t t\u0159i procent) vyd\u011bl\u00e1vala sto tis\u00edc dolar\u016f a m\u00e9n\u011b mzdov\u011b a sedmn\u00e1ct procent vyd\u011bl\u00e1valo v\u00edce ne\u017e danou \u010d\u00e1stku v\u00fd\u0161e.\t\u00a0\tV\u00fdsledky jsou \u010d\u00edm d\u00e1l t\u011b\u017e\u0161\u00ed. Valn\u00e1 v\u011bt\u0161ina (pades\u00e1t \u0161est procent) sd\u011blila, \u017ee pro n\u011b bude \u010d\u00edm d\u00e1l v\u00edc t\u011b\u017e\u0161\u00ed dost\u00e1t jejich SEO v\u00fdsledk\u016fm pro klienty tento rok, av\u0161ak toto \u010d\u00edslo je men\u0161\u00ed ne\u017e v\u00a0roce 2017. Jin\u00fdmi slovy, v\u00edce SEO je pozitivn\u00edch ohledn\u011b potencion\u00e1ln\u00edho v\u00fdkonu jejich slu\u017eeb. Skute\u010dn\u011b, devades\u00e1t t\u0159i procent v\u0161ech market\u00e9r\u016f, kte\u0159\u00ed se \u00fa\u010dastnili pr\u016fzkumiu, trvd\u00ed, \u017ee jsou \u201etrochu optimisti\u010dt\u00ed\u201c nebo \u201evelmi optimisti\u010dt\u00ed\u201c ohledn\u011b toho, co \u010dek\u00e1 SEO pr\u016fmysl v\u00a0budoucnu jako celek.\t\tM\u00edstn\u00ed slu\u017eby vyhled\u00e1vac\u00edho marketingu, kter\u00e9 byly nejv\u00edce popt\u00e1v\u00e1ny klienty, jsou:\t\tDesign webov\u00fdch str\u00e1nek\t\tOptimalizace na str\u00e1nce\t\tSEO audity a anal\u00fdza\t\tPPC\t\tGMB optimalizace\t\tSoci\u00e1ln\u00ed s\u00edt\u011b\t\tSpr\u00e1va reputace\t\tSpr\u00e1va citac\u00ed\t\tBudov\u00e1n\u00ed odkaz\u016f a tak\u00e9 dosah obsahu\t\tTvorba obsahu a optimalizace obsahu pro internetov\u00e9 vyhled\u00e1va\u010de\u00a0Kdy\u017e byli dot\u00e1z\u00e1n\u00ed, jak vlastn\u011b z\u00edsk\u00e1vaj\u00ed nov\u00e9 klienty, praktikuj\u00edc\u00ed odpov\u011bd\u011bli, \u017ee nej\u010dast\u011bj\u0161\u00edm zdrojem jejich klient\u016f je dobr\u00e9 slovo, kte\u0159\u00ed si spokojen\u00ed klienti \u0159eknou a dobr\u00e1 rada a a\u017e pot\u00e9 n\u00e1sledovalo SEO jako zdroj nov\u00fdch klient\u016f. Obsahov\u00fd marketing byl \u010d\u00edslo t\u0159i, m\u00edstn\u00ed byznysov\u00e9 skupiny byly dal\u0161\u00ed, n\u00e1sledovan\u00e9 PPC, inzerc\u00ed, a pot\u00e9 konferencemi a Facebookem. Posledn\u00ed spadl jako zdroj nov\u00e9ho byznysu z\u00a0\u010d\u00edsla t\u0159i minul\u00fd rok a\u017e na \u010d\u00edslo sedm tento rok.\u00a0Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat. Daleko od sv\u00e9 smrti, SEO byznys vypad\u00e1, \u017ee roste, alespo\u0148 tedy pro agentury, kter\u00e9 se \u00fa\u010dastnily pr\u016fzkumu. Av\u0161ak m\u00edstn\u00ed SEO je st\u00e1le jenom subsegment, kter\u00fd, alespo\u0148 nyn\u00ed, je st\u00e1le dominov\u00e1n mal\u00fdmi firmami a mal\u00fdmi dolary.\u00a0Spousta lid\u00ed v\u00a0pr\u016fmyslu zach\u00e1z\u00ed s\u00a0m\u00edstn\u00edm SEO jako s\u00a0v\u00fdklenkem nebo jej vid\u00ed \u010dist\u011b jako prostor pro mal\u00e9 firmy. Av\u0161ak pravda je opakem. Je to n\u011bco, co by m\u011bl ka\u017ed\u00fd byznys nebo ka\u017ed\u00e1 zna\u010dka, kter\u00e1 prod\u00e1v\u00e1 n\u011bkde v\u00a0kamenn\u00e9m obchod\u011b nebo poskytuje slu\u017eby, m\u00edt na pam\u011bti a zam\u011b\u0159it se na to.\u00a0M\u016f\u017eete vid\u011bt cel\u00e9 v\u00fdsledky na BrightLocal str\u00e1nce ZDE. A pro porovn\u00e1n\u00ed a kontext, pod\u00edvejte se na tenhle pr\u016fzkum digit\u00e1ln\u00edch agentur ZDE pro ty nejnov\u011bj\u0161\u00ed trendy.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pr\u016fzkum: M\u00edstn\u00ed SEO jako um\u011bleck\u00e1 discipl\u00edna dominovan\u00e1 mal\u00fdmi agenturami","item":"https:\/\/www.sssdfm.cz\/pruzkum-mistni-seo-jako-umelecka-disciplina-dominovana-malymi-agenturami\/#breadcrumbitem"}]}]